The Barbauld Agency Namedfinalist in 17th Annual Shorty Awards

We’re proud to share that The Barbauld Agency has been recognized as a Finalist in the Paid & Amplification category at the 17th Annual Shorty Awards, which honor the best work in digital and social media around the world.

Our finalist submission, “Navigating the Roadblocks: How Data and Strategy Drove Owner-Operator Recruitment,” showcased our 2024 digital campaign for Trailer Transit, the nation’s largest power-only trucking company. In a highly competitive and niche market—where independent owner-operators make up just 11% of the trucking workforce—we delivered measurable results through data-driven strategy, rigorous A/B testing, and smart media spend across Google, Facebook, and programmatic platforms.

Despite targeting limitations and a modest monthly budget, we achieved:

Over 3.1 million impressions

More than 100,000 total clicks

A Facebook CTR of 5.2% (2x+ industry)

6,199 Facebook leads at $3.70 per lead

1,277 conversions from Google Search

This recognition from the Real Time Academy, which judges campaigns from agencies and brands worldwide, highlights our commitment to performance-driven strategy and creative problem-solving.

Thank you to our client, Trailer Transit, for trusting us with your vision—and to our team for pushing every ad dollar as far as possible.

Read the press release in Northwest Indiana Business Magazine here.