A Full ServiceMarketing Agency
What we're about
At The Barbauld Agency, we’re passionate about helping local businesses connect with their ideal customers through thoughtful, research-driven strategies and beautifully designed marketing campaigns. Our process is built on a foundation of research, strategy, and planning, ensuring every initiative is meticulously crafted to deliver results and align with your long-term goals.
What wakes us up in the morning is the excitement of helping passionate, ethical business owners grow. Our cross-sector experience gives us unique insights into different industries, allowing us to create tailored solutions that resonate with your target audience. Clients love working with us because we emphasize brand consistency across all channels, so your messaging stays cohesive and impactful, no matter where it appears.
We’re proud of the awards we’ve won, but what drives us most is client satisfaction. Seeing the measurable impact we’ve made on businesses is what truly matters. And while we take our work seriously, we don’t take ourselves too seriously. Working with us is about results, but it’s also about building a relationship that’s enjoyable and rewarding.
Who Are Our Clients?
We work best with passionate, ethical business owners who understand that marketing is an investment in the future of their business.
Most business owners start out because they love doing something. But as your company grows, it’s easy to get pulled further away from what ignited that passion in the first place. That’s where we come in. By taking over your marketing, we give you back time to focus on what you love—whether it’s perfecting your craft or driving new innovations in your business.
Our clients quickly see the value of having a dedicated marketing partner. When they experience the results, they understand the true power of strategic marketing and why having experts on their side makes all the difference.
At The Barbauld Agency, we approach marketing as a science, grounded in the principles of the scientific method. This means starting with questions, forming hypotheses, and rigorously testing our ideas to deliver exceptional results for your business.
Our Team
At The Barbauld Agency, our team is driven by a shared passion for delivering exceptional marketing results. Combining diverse skills, from research and strategy to creative design and execution, we collaborate to craft impactful campaigns tailored to your unique goals. Each team member brings expertise and dedication to ensure your success every step of the way. Get to know the people behind your next big idea.
Chris Barbauld
President and Idea Man
Ursula Saqui, Ph.D.
Researcher and Data Analyst
Sarah Stinson
Creative Director
Breanna Vannoy
Marketing Manager
Beckie Guffin
Office Manager
Tuesday Monsion
Account Executive
Chris BarbauldPresident and Idea Man
Chris Barbauld is President of The Barbauld Agency. He develops marketing strategies that combine creative thinking with analytical insight to help businesses grow. A Purdue University Calumet graduate with a certificate in change management from MIT, Chris focuses on translating operational challenges into practical marketing plans. He is known for learning clients’ businesses firsthand and building strategies that attract customers, support organizational change, and drive measurable results.
Ideas without action are not ideas…. They are regrets. Unknown
Ursula Saqui, Ph.D.Researcher and Data Analyst
Ursula Saqui, Ph.D., is a researcher and data analyst at The Barbauld Agency. She uses market research, analytics, and behavioral insights to guide marketing strategy and decision-making. Ursula helps clients define benchmarks, evaluate performance, and develop customer-focused, data-driven messaging. Her work turns complex information into clear recommendations, supporting measurable growth and more effective campaigns across digital and traditional marketing channels.
“Life is a series of building, testing, changing, and iterating.” — Lauren Mosenthal
Sarah StinsonCreative Director
Sarah Stinson is Creative Director at The Barbauld Agency. She leads visual strategy and design execution across digital and traditional marketing initiatives. Sarah translates brand positioning into clear, effective creative while managing production and vendor collaboration. Her work emphasizes consistency, strong visual communication, and efficient delivery of marketing materials. She helps ensure campaigns align with client goals and maintain a cohesive brand presence.
Earth without art is “Eh.” -Unknown
Breanna VannoyMarketing Manager
Breanna Vannoy is Marketing Manager at The Barbauld Agency. She leads video and audio production and supports campaign planning, content development, and execution. Breanna combines scriptwriting, visual production, and process management to deliver clear, engaging marketing assets. Her experience spans blog writing, web content, and social media, helping maintain consistency across channels while keeping projects organized, efficient, and aligned with strategy.
“Coming back to where you started is not the same as never leaving.” — Terry Pratchett
Beckie GuffinOffice Manager
Beckie brings a meticulous eye for detail to The Barbauld Agency, ensuring every piece of content is polished and effective. With a background in direct mail, she approaches designs and campaigns from the consumer’s perspective, crafting compelling calls to action that drive results. Beckie’s ability to spot what others might miss and her knack for creating clear, persuasive messaging make her an invaluable asset for clients seeking to connect with their audience.
Tuesday MonsionAccount Executive
Tuesday Monsion is an Account Executive at The Barbauld Agency. She helps clients align day-to-day marketing activities with broader business goals. Tuesday focuses on organizing priorities, clarifying strategy, and building consistent plans that reduce reactive marketing. She supports partnerships by asking targeted questions, identifying gaps, and translating discussions into actionable next steps that maintain momentum and keep initiatives moving forward.
“Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.” - Anne Sweeney
We do it allAnd We’re Always Learning More
As a client-focused, full-service marketing agency, we handle everything from billboards to business cards—and everything in between. Whether it’s traditional or digital marketing, we make sure your brand reaches the right audience at the right time.
Our approach is simple: break it down for you and explain what we’re doing, why we’re doing it, and how it benefits your business. In a fast-moving industry, we push ourselves to stay ahead of the curve, bringing you the latest opportunities typically reserved for bigger players. The best part? Seeing the tangible results and growth we help create for businesses just like yours.
At The Barbauld Agency, we don’t just deliver marketing services—we build long-lasting partnerships. Our goal is to truly understand your business so we can help it grow in the way that matters most to you.
About Our Process
At The Barbauld Agency, we approach marketing with the same precision as the scientific method—we test hypotheses and adjust based on what works. Every decision is grounded in research, strategy, and planning to ensure your marketing efforts aren’t just creative, but effective.
Discover
& Strategize
Everything begins with research. We dive deep into your industry, audience, and competitors to uncover the most important insights. Then, we craft a strategy tailored to your business goals.
create
& execute
We bring your strategy to life through creative execution. We craft messages and visuals consistent with your brand and resonate with your audience.
Evaluate
& evolve
Our work for you doesn’t stop at executive. We continually evaluate your campaign’s performance using real-time analytics to ensure every dollar works hard for you.
This is our cycle of learning and improvement.
It’s how we’ve helped clients across multiple industries grow, and it’s how we deliver measurable results.
With over 15 years of experience, award-winning campaigns, and a commitment to client satisfaction,
we focus on crafting marketing solutions that work for your business.
Our Story
Year2009
Full-service marketing Agency
On January 1st, Chris Barbauld opened the doors to The Barbauld Agency (TBA). After spending a few years working in marketing departments of other companies, he both naively and correctly thought he could do it better. When he was in school, he was convinced by Professor Hugh Dalback to get a marketing degree because, as his wise professor said, “No business works without good marketing.”
Year2010
Full-service marketing Agency
In April, TBA landed its first major client, Heinold & Feller, which allowed Chris the luxury of being able to keep the lights on and eat. Like a magician with a sleight of hand trick, Chris picked up two postcards on Joe Feller’s desk and told his client which postcard he bet worked well and which didn’t. Impressed by his accurate evaluation, Chris and Joe began a long-term business relationship that put TBA on the map and increased Heinold & Feller’s sales dramatically.
Year2011
Full-service marketing Agency
TBA continued to grow, adding several new clients to its portfolio and launching its first Facebook ad for clients. These new clients included a non-profit organization, professional services, a restoration company, a jewelry store, an apartment complex, and website development clients. Chris continued learning how to customize marketing strategies to each specific client while learning to run a profitable business.
Year2013
Website Design
TBA wins its first marketing award from the Hermes Creative Awards! The award was for a self-promotion campaign called “The Brand-Aid.” In a direct mail piece shaped like a band-aid, it asked business, “Do You Need a Brand-Aid?”
MarCom also awarded TBA an award for managing Heinold & Feller’s automotive and lawn and garden divisions Facebook page. TBA also won a second MarCom award for a logo redesign for Baptist Children’s Home.
In the outdoor space, Graphic Design USDA awarded TBA an American Graphic Design Award for Heinold & Feller’s Curing Baldness Billboard.
Year2014
Full-service marketing Agency
TBA moves into a real office! Trailer Transit joins TBA’s roster of clients. Trailer Transit is the premier towaway – power only transportation provider in North America, covering 48 states and Canada. They came to TBA for social media marketing only, and over the years, TBA has become their agency of record.
TBA won both a Communicator Award and was a Gold Winner for an AVA Digital Award for Heinold & Feller Tire & Lawn Equipment Huh-Huh Husqvarna Snow Blower Radio Award.
Three additional awards were won: Herme Gold Award for Marketing Effectiveness for Heinold & Feller’s Newspaper Insert, SIA Award for Heinold & Feller’s Curing Baldness Billboard, and a Summit International Silver Marketing Effectiveness Award for Taking Strides in a Positive Direction Print Advertising campaign for Fitness Edge.
TBA received an Honorable Mention from Hermes for Heinold & Feller’s Direct Mail Marketing Effectiveness and another one from AVA Digital Award for Baptist Children’s Home Commercial Videography.
Year2015
Full-service marketing Agency
Sarah started as an intern and was hired as a full-time employee immediately after graduation. Today, she is TBA’s Creative Director.
TBA wins three awards this year: Davey Award for Healthi Paws Mega Sale Marketing Effectiveness Award, MarCom Gold Award for J & J’s Pizza Shack Facebook Page Social Media, and a second MarCom Gold Award for Heinold & Feller Business Card Redesign.
Year2017
Full-service marketing Agency
dotCOMM awarded TBA a Platinum Award for a Pro Bono Website, a Gold Award for the agency’s own website, and a Gold Award for an App Landing Page Website.
Year2018
Full-service marketing Agency
TBA wins a dotCOMM Platinum Award for Schneider Builders’ Business to Consumer Website, a dotCOMM Gold Award for Von Tobel Website Redesign, a dotCOMM Gold Award for HKFit Small Business Website, and a Summit International Marketing Effectiveness Award for Integrated Campaign for Tour of Terror
Year2019
Full-service marketing Agency
TBA wins two Silver Awards for Marketing Effectiveness from Summit International Awards. One was in the category of Online Advertising and Marketing for Trailer Transit’s hiring owner operators campaign. The second award was for VisionPoint in the category of Healthcare/Medical Industry.
Year2020
Full-service marketing Agency
Breanna joins TBA and today is the Marketing Manager. TBA wins an American Advertising Awards Silver Addy for Porterfield Family Chiropractic Quote Wall. AVA Digital Awards scores Trailer Transit’s radio ad a Gold Award.
Summit International Awards presented TBA with a Platinum Award for Marketing Effectiveness for an integrated consumer campaign for Von Tobel focusing on kitchen remodeling.
Year2022
Retainer
Chris earns his Certificate in Leading Organizations and Change from MIT Sloan School of Management
Year2023
Benefits of Display Advertising Increased Brand Visibility
For redesigning Attention to Details’ website, TBA wins a W3 Silver Award. Ursula joins the team as the team’s Researcher and Data Analyst.
Year2024
Website Design
For an integrated marketing campaign, TBA wins a Summit International Marketing award for the team’s work for Lakeshore Bone & Joint Urgent Care.
Year2025
The Barbauld Agency has been recognized with a Bronze Summit Creative Award for our marketing & advertising refresh of Advance Financial Federal Credit Union (AFFCU). The winning project, titled “Bold Changes for Lasting Impact,” was honored for its strategic thinking and creativity.
The agency was also a finalist in the Paid & Amplification category in the 17th Annual Shorty Awards for its Trailer Transit paid campaigns for driver recruitment.
Year2009
Full-service marketing Agency
Year2010
Full-service marketing Agency
Year2011
Full-service marketing Agency
Year2013
Website Design
Year2014
Full-service marketing Agency
Year2015
Full-service marketing Agency
Year2017
Full-service marketing Agency
Year2018
Full-service marketing Agency
Year2019
Full-service marketing Agency
Year2020
Full-service marketing Agency
Year2022
Retainer
Year2023
Benefits of Display Advertising Increased Brand Visibility
Year2024
Website Design
Year2025
Industries we’ve worked withMain Categories
Automotive Dealership
Automotive Repair
Construction
Creative Services
E-Commerce
Entertainment
Financial Services
Foodservice
Healthcare
Higher Education
Hospitality
Industrial Companies
Professional Services
Retail
Sports
Transportation
Frequently askedQuestions
What makes The Barbauld Agency different from other marketing agencies?
We approach marketing like a science—combining data, research, and strategy with creative execution to deliver measurable results. Instead of using a one-size-fits-all approach, we tailor every campaign to your unique business goals, ensuring your marketing dollars are spent effectively.
What is it like to be a client of The Barbauld Agency?
Working with us means having a dedicated team that truly understands your business. We take a collaborative approach, guiding you through research-backed strategies, transparent execution, and continuous optimization. Expect open communication, proactive problem-solving, and a partnership focused on achieving your goals.
How do you ensure our marketing budget is spent wisely?
We prioritize smart budget allocation, using market research, audience insights, and performance data to guide spending decisions. We focus on strategies that maximize ROI, eliminating wasted spending while optimizing campaigns based on real-time analytics.
How do we track the success of our marketing efforts?
We believe in full transparency when it comes to results. Through detailed reports and regular meetings, we show you exactly how your marketing is performing. Whether it’s lead generation, brand awareness, or sales growth, we provide clear insights so you always know what’s working and why.
ABOUT OUR CLIENTS
We work best with extremely passionate, ethical business owners who understand the value of marketing.
When you start a business, it’s usually because you love doing something. But the bigger your business gets, the further you get from why you started. If we can take over the marketing part of your business, that gives you back a few more hours to focus on what you love. We free you up to work more on your passion or to work on your business in other ways. When our clients see results, they understand the importance and value of a marketing expert.
