Digital Marketing Trends for 2020

As a new year begins, let’s see how things are changing for 2020 and beyond. Here are 3 digital marketing trends we think businesses owners should know about:

Conversational Marketing

While this trend isn’t expected to go mainstream in 2020, it is among the most exciting new changes for search marketing. People are already shopping directly from their smart speakers. However, the shopping has been mostly limited to re-ordering products that they already use.

As artificial intelligence and machine learning makes bots more capable of mimicking human conversation, people may shop in nuanced ways. This will give smart speakers a greater role in the customer journey. What can you do now? Start adapting your SEO and programmatic search strategies to include conversational keywords.

Personalization

Personalization is increasingly important as consumers grow savvy to advertising strategies.

• 74% of customers say they get irritated with companies when an ad campaign is irrelevant to their interests.

Where these customers will ignore a generic PPC campaign, studies suggest that

• as many as 90% of consumers would be interested in personalized content

The lesson is clear. To get noticed in 2020, you need to get personal. Improve your digital remarketing campaigns. Use personas to develop relevant content. Focus on creating niche social media audiences.

Shoppable Posts

Social media platforms are awash in shoppable posts. Fans want to be able to get a look with a single click.

Up to 72% of Instagram users say they bought something directly from a post.

In 2020, shoppable posts are expected to become the norm. Now is the time to embrace the technology that lets you create shoppable social media content for Instagram, Pinterest, and beyond.

Get started with these trends now to reap rewards of increased brand loyalty and significant ROI.