4 Reasons Every Business Needs a Blog

Blogging may be over a decade old, but it’s far from fading as a business tool. Have you ever asked, “Does my business need a blog?”. If you want to reach new customers and improve your website’s SEO – then the answer is yes!

It’s never too late to add a blog to your website and reap these 4 benefits:

1. Gain New Traffic

All the major search engines reward websites that regularly post new content with higher search placement. Blogs are the most convenient way to publish new content on a regular basis. Blog posts also make for great social media content. Every helpful and engaging blog posts can bring website traffic from both search engines and your social media channels.

2. Convert Traffic to Leads

So someone lands on your website from a link or search results page. You need to catch their interest and nudge them towards completing an offer. Blog posts are perfect for converting organic traffic into valuable leads. Whether you’re trying to make contact with the client or prompt a purchase, end your blog with a strong call to action.

3. Connect with Existing Customers

Don’t forget about your current customers and those you haven’t seen a purchase from in a few years. Share valuable or interesting information about changes in your industry, your products and your services. Many businesses have built powerful fan bases. Leverage them to help organically spread the word about your business. Encourage engagement through a blog and its comments section.

4. Demonstrate Authority

Stand out from the competition and demonstrate how much your company authority on a product or service. Building authority is easy when you publish a series of informational blogs to help educate and support your customers.

Ready to build a blog series for your business? Let’s talk about a strategy that makes sense for your business. Contact us today.