SEO and PPC: An IntroductionSeptember 5, 2019
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When it comes to SEO, think of a garden. Picture worms munching their way through the garden soil. Similar to worms, search engines send crawlers out in the internet to dig through your website. The crawlers are trying to find answers to the questions people are asking Google. The crawlers search your entire website including service pages, FAQs, blog posts, and images.
Why Having Good Content Is Essential
You want to give those crawlers something of value to find. You want them to find up to date information that answers the questions people are asking Google. Keep in mind that the crawlers are always crawling. Give them new tunnels to explore. Also, remember that older tunnels can be updated and re-explored endlessly.
No Black Hats In The Garden
Using unethical SEO tactics is called “black hat SEO”. The term refers to the mustache-twirling, black-hat-wearing villains in old fashioned TV shows. Just like those villains, black hat tactics are easy to identify and are likely to get you a penalty. These days it’s not easy to get away with these tactics thanks to regular algorithmic updates. Search engine crawlers are constantly getting smarter about what information they unearth and how they evaluate it.
Don’t Stuff The Garden
One of the most common black hat tactics is keyword stuffing. This happens when writers try to jam as many relevant keywords as possible into their text. The goal is to make the text more crawler-friendly, but instead the content ends up sounding unnatural.
Imagine that in our garden we’ve planted twenty seeds in a space meant for two or three. A stuffed web page might say something like:
“Welcome to our local gardening blog, which is full of great local gardening info about local gardening and local gardening products, including garden tools and the best seeds for your local garden.”
Avoid key word stuffing at all costs. Focus on quality content that easily informs the reader.
Get Some Help In Your Garden
It’s important to have a marketing partner that understands how to implement ethical SEO strategies. We can help you identify what keywords and topics related to your business people are searching for, and how to make sure your site surfaces when they go digging.
Good SEO isn’t just about planting seeds of valuable content in your garden. It’s about nurturing those seeds and keeping them fertilized with rich content. Help your site flourish with a professionally designed SEO strategy. Let’s talk!