PrintMarketing
Creative Print Marketing That Delivers Results and Captivates Audiences
Print Isn’t Dead!
A Fresh Take in a Digital World
While digital advertising is everywhere, print marketing offers a refreshing change of pace.
A physical piece—whether it’s a flyer, brochure, or direct mail—gives customers something tangible to engage with, building a personal connection that digital often can’t replicate. High-quality print materials allow your brand to stand out in a crowded market, leaving a lasting impression.
Print marketing doesn’t stand alone; it can support and enhance your digital efforts.
Adding elements like QR codes, trackable phone numbers, or the latest technology seamlessly connects print to your online campaigns, allowing you to gather data, drive traffic, and measure impact. In today’s multi-channel world, print and digital work together, creating cohesive marketing that reaches audiences wherever they are.
Heinold & Feller Lawn and Garden8-Page Flyer
Print Design & Strategy
Problem
Heinold & Feller was well known for its automotive services, but the lawn and garden division lacked the same brand recognition. This division shared retail space with the automotive and was supported by five staff members. While local customers knew the store carried mowers, few realized the breadth of its inventory or the number of brands available.
Lawn and garden manufacturers provided marketing support, but the print marketing was limited to templated flyers with minimal customization. The lawn and garden side struggled to stand out from competitors with more visibility due to these factors. The lack of brand and product awareness impacted sales.
Solution
To match competitor efforts and build awareness, Heinold & Feller launched a newspaper insert campaign. The company partnered with The Barbauld Agency to create a custom-designed four-page flyer. Distributed to 40,000 households, the flyer showcased the top-selling mowers from each major brand and clearly communicated the store’s extensive selection.
The results were immediate and long-lasting. Sales and awareness surged. The flyer has since expanded to eight pages and is now distributed in six newspapers with a total circulation of 400,000 homes. Heinold & Feller’s lawn and garden division has grown into a standalone operation with its own building and expanded staff—proof that a well-designed print strategy can drive lasting growth.
Print Services
Brochures, Flyers, and Menus
Brochures, Flyers, and Menus
Used to promote events, products, or services, these are designed to give a brief but impactful overview of offerings
Direct Mail Campaigns
Direct Mail Campaigns
Personalized postcards, catalogs, and promotional mailers sent directly to customers’ mailboxes to increase brand awareness and drive engagement
Posters and Banners
Posters and Banners
Ideal for events, retail stores, or public spaces, posters, and banners attract attention and communicate key messages visually
Catalogs and Booklets
Catalogs and Booklets
Detailed publications that showcase a full range of products or services that are popular with retail, furniture, and other product-heavy industries
Print Advertisements
Print Advertisements
Ads placed in magazines or newspapers allow for precise targeting based on readership demographics
Branded Stationery & Business Cards
Branded Stationery & Business Cards
Items like letterhead, envelopes, notepads, and business cards reinforce branding through consistent design in internal and external communication
Event Signage
Event Signage
Banners, table tents, and directional signs used at events to reinforce brand presence and create a cohesive look
Packaging Inserts
Packaging Inserts
Promotional inserts or thank-you cards included with product shipments, adding a personal touch and encouraging repeat business
Door Hangers and Yard Signs
Door Hangers and Yard Signs
Common in real estate and local campaigns, these items target specific neighborhoods and encourage brand visibility in regional areas
Coupons and Discount Cards
Coupons and Discount Cards
Printed coupons and loyalty cards that encourage repeat business and can drive both in-store and online sales
Frequently askedQuestions
What is print marketing?
Print marketing refers to any promotional materials created in a physical format, such as brochures, business cards, direct mail, and posters. It’s designed to engage customers offline and can complement digital marketing efforts.
How does print marketing support digital campaigns?
Print materials can direct customers to digital platforms using QR codes, trackable phone numbers, or unique URLs. This approach connects offline and online engagement, allowing you to track interactions and drive online traffic.
Is print marketing still effective in the digital age?
Yes! While digital marketing is widespread, print marketing offers a tangible way to reach customers, providing a break from digital overload and creating a lasting impression. Print is especially effective for local targeting and brand recall.
What types of businesses benefit most from print marketing?
Print marketing can benefit almost any business, but it’s particularly effective for local businesses, retail, real estate, and industries where having a physical item in hand—like direct mail, brochures, or catalogs—enhances the customer experience.
What types of print marketing materials are best for brand awareness?
Items like posters, flyers, direct mail, and branded stationery are effective for brand awareness. These materials provide a visual connection to your brand and can reinforce brand recognition through consistent design.
Can print marketing be tracked to measure effectiveness?
Yes, print marketing can be tracked with tools like QR codes, unique URLs, and dedicated phone numbers (e.g., CallRail). These elements connect print efforts to digital analytics, making it easier to gauge ROI.
How can print marketing increase customer engagement?
Print marketing provides a physical, tactile experience that digital can’t replicate. Handouts like brochures or postcards can engage customers by providing valuable information, offers, or a direct path to your business’s digital presence.
How can I ensure my print materials align with my brand?
Consistency in colors, fonts, and messaging across all marketing materials is critical. Working with The Barbauld Agency ensures your print materials reflect your brand’s unique voice and appearance, making them recognizable and memorable.
How often should print marketing materials be updated?
The frequency of updates depends on the campaign goals and audience. Materials for seasonal promotions should be updated regularly, while items like business cards or signage should be refreshed when brand elements change or the design feels outdated.
What are the costs associated with print marketing?
Costs vary based on the type, quantity, and complexity of materials. While print marketing involves initial production costs, the impact and longevity of print materials often justify the investment, especially for local and targeted campaigns. Also, typically, the bigger the volume, the lower the cost per piece.