MarketResearch Services
Unlocking Insights with Deep Expertise in Human Behavior and Data Analysis
Target Market & Customer Profile Research
We ask the right questions to identify who your customers are, what drives them, and how to reach them. Combining insights into human behavior with detailed data analysis, we help you understand your target market deeply, creating profiles that inform effective, personalized marketing strategies that drive conversion.
Customer Satisfaction
Our ability to translate data into actionable strategies allows us to measure customer satisfaction with precision. We leverage advanced research techniques to uncover the emotions and behaviors behind customer experiences, giving you the insights needed to enhance your service, boost loyalty, and strengthen your brand.
Competitive Analysis
At The Barbauld Agency, our deep understanding of human behavior and strong analytic capabilities allow us to dive deep into your competitors’ strengths and weaknesses. We identify market gaps and opportunities, translating data into actionable strategies that give you a competitive edge. Our comprehensive approach ensures your brand stands out in a crowded market.
Brand Awareness
With our expertise in human behavior and storytelling, we craft campaigns that build brand awareness by connecting deeply with your audience. We utilize multiple research methods and data analysis to understand how your brand is perceived, ensuring your message resonates and fosters long-term engagement across all channels.
Market Analysis
Through rigorous market analysis, we provide a complete understanding of the competitive landscape and industry trends. Our team, well-versed in multiple research methods, transforms raw data into strategic insights that drive business decisions and position your brand for long-term success in your industry.
Product Testing & Concept Validation
At The Barbauld Agency, we use our human behavior and analytics expertise to validate new products or concepts before they hit the market. By leveraging multiple research methods, we gather data from your target audience, ensuring your product resonates and meets market demand, reducing risk, and improving market fit.
Advertising Effectiveness
We evaluate the performance of your advertising campaigns with precision, utilizing advanced analytics and behavioral insights. Our approach ensures that your ads reach the right audience and achieve their intended impact. We translate campaign data into actionable improvements to refine your messaging and maximize engagement and ROI.
Customer Journey Mapping
Our deep understanding of human behavior allows us to map out the entire customer journey in detail. From initial awareness to post-purchase interactions, we analyze every touchpoint, ensuring a seamless experience. We help you create a more engaging, conversion-driven customer journey by identifying pain points and opportunities.
Market Segmentation
We combine data analysis and behavioral insights to segment your target market effectively. Our approach uncovers the unique needs and preferences of distinct customer groups, allowing for highly personalized marketing strategies. This ensures your messaging is targeted and relevant and drives stronger engagement and conversions.
Target Market & Customer Profile Research
Customer Satisfaction
Competitive Analysis
Brand Awareness
Market Analysis
Product Testing & Concept Validation
Advertising Effectiveness
Customer Journey Mapping
Market Segmentation
Case Study
Brand Awareness: LBJI
Client Profile & Goal
Lakeshore Bone & Joint Institute (LBJI) is the largest orthopedic practice in Northwest Indiana, with six general practice locations and three urgent care centers. The primary goal was to increase patient traffic to both the general orthopedic practices and urgent care centers.
The Solution
Despite LBJI’s strong presence in the region, there had been no formal assessment of brand awareness. We conducted a brand awareness study across three counties to evaluate top-of-mind recognition, familiarity, source attribution, and public perception of LBJI. Additionally, we included questions to gauge respondents’ overall understanding of orthopedic care.
The Challenge
The study revealed that while LBJI had strong brand recognition, there was significant room to expand its audience. About one-quarter of respondents were unfamiliar with orthopedic care in the region, and approximately three-fourths were unfamiliar with urgent care centers.
The Results
The findings led to strategic adjustments in the marketing approach. First, recognizing that many respondents had a limited understanding of orthopedic care, we continued using familiar terms while developing additional content to educate the public on LBJI’s full range of services. Second, we sustained integrated brand awareness campaigns targeting key patient personas. Finally, we reallocated the budget and creative resources to emphasize promoting the urgent care centers, increasing both awareness and engagement.
FAQs AboutMarket Research
What is market research?
Market research is the process of gathering, analyzing, and interpreting data about your target market, competitors, and industry. It provides insights into customer behavior, preferences, and market trends to help businesses make informed decisions and create effective strategies.
Why do I need market research for my business?
Market research helps you understand your customers, identify market opportunities, and stay ahead of competitors. It provides the data needed to make strategic decisions on product development, marketing, pricing, and overall business growth, reducing risks and increasing the likelihood of success.
What types of market research are there?
There are two main types: primary research, which involves collecting new data directly from your audience, and secondary research, which involves analyzing existing data from reports, studies, and industry sources. Methods include surveys, interviews, focus groups, competitive analysis, and more.
How long does market research take?
The timeline for market research varies depending on the scope and objectives. Smaller projects, like customer surveys, can take a few weeks to complete, while comprehensive studies involving multiple research methods may take several months.
Is market research expensive?
The cost of market research depends on the depth and complexity of the study. While comprehensive research can require a significant investment, there are scalable solutions available for smaller budgets, including using existing data or conducting more targeted research.
What is the return on investment (ROI) for market research?
Market research provides a high ROI by reducing risks and ensuriat your business decisions are data-driven. It helps optimize marketing efforts, product development, and customer engagement, ultimately leading to better financial performance and long-term success.
What if I don’t have data on my customers?
If you don’t have existing customer data, we can help you gather it through primary research methods such as surveys, interviews, or focus groups. This allows you to build a data-driven profile of your target market and understand their behaviors and preferences.
How often should I conduct market research?
Market research should be conducted regularly to stay informed about evolving market trends, customer behaviors, and competitive shifts. Many businesses conduct research annually, but more frequent research may be necessary for rapidly changing industries.
How do I know which research method is best for my business?
The best method depends on your specific goals and the type of information you need. For example, surveys are great for quantitative data, while focus groups provide qualitative insights. We assess your needs to recommend the most effective approach for your business.
Can market research help with launching a new product or service?
Absolutely. Market research helps you assess demand, understand customer needs, and identify potential challenges before launching a product or service. It also allows you to fine-tune your offerings based on real market feedback, increasing the chances of a successful launch.
What kind of businesses benefit from market research?
Every business, regardless of size or industry, can benefit from market research. Whether you’re a startup looking to enter a new market or an established company seeking to grow, research provides valuable insights to make informed decisions and stay competitive.
Can market research help with improving customer satisfaction?
Yes, customer satisfaction research is a key part of market research. Through surveys and feedback, you can identify areas for improvement, understand customer pain points, and implement changes that enhance the overall customer experience.
Can market research help improve my marketing strategy?
Yes, market research helps you understand your audience, identify the best channels to reach them, and develop messaging that resonates. With data-backed insights, your marketing campaigns are more targeted, effective, and aligned with customer needs.
How does market research help in identifying new market opportunities?
By analyzing market trends, customer behavior, and competitive landscapes, market research uncovers unmet needs, emerging trends, and areas where your business can grow. These insights can help you enter new markets, develop new products, or refine your current offerings.