Logo Design
Where Color and Typography Meet Your Brand’s Identity.
How We Create Award-Winning Logos
The Power of First Impressions
A logo is often the first interaction a customer has with your brand. A well-designed logo creates a lasting impression, establishing trust and recognition. Our team uses proven design principles like color theory and typography to ensure your logo represents your brand with impact.
Tailored to Your Unique Brand and Voice
Your brand is one-of-a-kind, and your logo should reflect that. We collaborate closely with you to understand your values, voice, and target audience, creating a custom logo that truly speaks to who you are as a business.
Color Theory in Action
Colors evoke emotions and influence perception. Using the right color palette in your logo can inspire confidence, excitement, or calmness. Our experts apply color theory to ensure your logo aligns with your brand’s emotional tone.
Typography That Tells a Story
Typography is more than just text; it expresses your brand’s personality. From bold and modern to classic and elegant, we use typography that complements your brand identity, creating a cohesive and memorable logo.
Versatile and Timeless Logos
A great logo should be versatile across different mediums, from vehicle wraps to social media ads, and stand the test of time. We design adaptable logos, ensuring they remain relevant and effective as your business grows.
Lakeshore LandscapingRejuvenating an Outdated Logo
Problem:
Lakeshore Landscaping’s old logo lacked professionalism and failed to represent the quality of its commercial landscaping projects.
The dull colors did not convey the vibrant, beautiful designs the company is known for. Overall, the logo did not align with the company’s high standards and craftsmanship.
Solution:
We led Lakeshore Landscaping through a brand discovery exercise to define their personality and identify vibrant colors that would reflect the beauty of their landscaping work.
We created versatile logo concepts that worked well across various mediums, from hats to trucks. The client selected a refreshed, professional design, which was then seamlessly implemented across the company’s collateral and vehicles.
Common Problems in Logo Designs
With creative tools like Canva and other design programs readily available, many business owners attempt to design their own logos. While these platforms are user-friendly, they often lead to common mistakes that can hinder your brand’s success.
A professional logo design ensures your brand is represented effectively across all platforms, avoiding issues of scalability, complexity, and misaligned identity.
Lack of Versatility
A logo that doesn’t scale well across different platforms—such as digital, print, or product packaging—can limit your brand’s visibility.
Logos need to look great on everything from business cards to billboards, which requires strategic design. Our agency creates versatile logos that maintain clarity and impact regardless of size or medium.
Misaligned Brand Identity
One of the most common logo design issues is a mismatch between the logo and the brand’s personality or values. If your logo doesn’t resonate with your target audience, it can weaken your brand.
We collaborate with you to ensure your logo accurately reflects your company’s voice, values, and unique identity.
Overly Complicated or Icon-Based Design
Complex logos with too many elements can be challenging to recognize and remember. Simplicity and emphasizing the right words are critical to a successful logo.
Our agency focuses on creating clean, memorable logos that effectively communicate your brand message without overwhelming the audience.
Your logo is the most recognizable element ofyour brand.
Creating a new logo or updating an existing, cherished one is a big step, and we understand its importance. Our team does the research and creative brainstorming to ensure our concepts capture and communicate your brand effectively. At The Barbauld Agency, we ensure you are happy with your logo and that it will grow with your brand and work across all mediums. Contact us today to see how we can design your logo or energize an existing one.
