Showcasing Commercial Landscaping Excellence Through Web Design
overview
Lakeshore Landscaping has been serving Valparaiso and communities across Northern Indiana since 1985. Over the years, the company has grown into a trusted partner with a reputation for reliability, quality, and long-term client relationships. With a fleet of over 50 vehicles and more than 50 year-round staff, Lakeshore Landscaping invests deeply in Northwest Indiana’s commercial and community spaces.
Their diverse portfolio spans hospital campuses, medical offices, planned residential developments, industrial and commercial office parks, community facilities, and parks. Backed by an in-house team of certified landscape architects and skilled professionals, Lakeshore offers comprehensive design-build services. This streamlined, all-in-one approach provides cost-effective solutions that deliver both visual appeal and long-term sustainability.
Objectives/ Goals
Lakeshore Landscaping wanted a redesigned website that showcased its updated logo and branding while reflecting the professionalism and vibrancy of its commercial landscaping projects. The goals were to:
- Position the company as the premier commercial landscaping partner in Northern Indiana.
- Create engaging, client-focused content that emphasizes customer benefits and the stakes of choosing the right landscaping partner.
- Showcase staff expertise and highlight real client testimonials.
- Improve navigation and calls to action to make it easier for prospective clients to request quotes or learn about services.
- Support talent recruitment with a dedicated careers page.
Services
Key updates included:
- Clear Tagline: Introduced “Commercial Year-Round Landscape & Site Services for an Attractive & Safe Site” to quickly convey services and customer benefits.
- Engaging CTAs: Added prominent call-to-action buttons on the homepage, a top-right Request a Quote button in bold green, and click-to-call functionality.
- Content Rewrite: Refined messaging to emphasize client benefits, risks of not choosing Lakeshore, testimonials, and staff expertise.
- Staff Bios & Photography: Captured new staff photos and highlighted education and experience to underscore credibility.
- Improved Navigation: Redesigned the top menu bar and created dropdown pages for each service category—Bid/Design/Build/Rejuvenate, Landscape Management, Snow & Ice Management, Holiday Décor, and more—for quick access.
- Visual Refresh: Updated site imagery to showcase the best examples of their work and projects.
- Recruitment Support: Added a job opportunities page to attract skilled employees.
- Modern Touchpoints: Integrated social media icons and enhanced mobile usability.
Results
A modern, refreshed website
that reflects Lakeshore Landscaping’s reputation for excellence and professionalism.
Stronger positioning
as a year-round commercial landscaping partner, differentiating Lakeshore from competitors.
Improved site navigation
and clearer service categorization for an enhanced user experience.
Increased opportunities for lead
generation through streamlined calls to action and a Request a Quote feature.
A stronger recruitment
tool, with a dedicated careers page and refreshed staff bios that highlight the company’s talent and culture.
Key Takeaways & Lessons Learned
Brand Alignment Matters
Updating digital assets to match new branding ensures a consistent, professional presence across all client touchpoints.
Client-Focused Messaging Wins
Shifting the website copy to emphasize benefits and customer outcomes resonates more strongly than service lists alone.
Visual Credibility is Key
Professional photography and well-written staff bios establish trust and demonstrate expertise.
Navigation Drives Engagement
Simple, clear service pathways make it easy for visitors to find what they need—and take the next step.
conclusion
The redesigned website positions Lakeshore Landscaping as a modern, professional, and client-focused commercial landscaping partner. By combining refreshed branding, compelling content, and an improved user experience, the site now serves as both a marketing and recruitment tool. Lakeshore Landscaping is equipped to continue building lasting relationships while showcasing its expertise and value to clients across Northern Indiana.