One Stop Color Shop
overview
Founded just after World War II, One Stop Color Shop is a family-owned business specializing in custom chain-stitched patches for motorcycle clubs. Their reputation for exceptional craftsmanship and customer service has made them a trusted name within this exclusive community. Because patches must be earned, purchases are handled directly by clubs rather than individuals.
Before working with us, the company had no website and had relied solely on word of mouth and occasional print ads. Our role was to help them establish their digital presence from the ground up in a way that would both respect club culture and effectively reach their target audience.
objectives/ GOALS
- Establish a strong and authentic digital presence for the brand.
- Build a website that showcases the quality of their craftsmanship while being mobile-friendly and easy to navigate.
- Identify the most effective digital channels to target motorcycle club members who influence purchasing decisions.
- Ensure that marketing efforts were culturally respectful and aligned with the biker club’s values.
- Develop solutions that were simple for staff to manage, given their lack of prior experience with digital marketing.
services
Website Development
- Created a sleek, mobile-optimized website with intuitive navigation.
- Highlighted craftsmanship with high-quality images of finished patches.
Social Media Management
- Launched a Facebook business page to connect with the right audience.
- Developed a content plan with culturally sensitive posts that resonated with motorcycle club members.
Targeted Facebook Advertising
- Crafted ads tailored to club culture and behavior.
- Directed traffic to the new website while building an engaged online following.
results
Community Growth
1500
highly targeted fans
The Facebook page expanded to over 1,500 highly targeted fans following its launch in April 2019.
Cost Efficiency
$0.14
cost per action
Facebook ads achieved a cost per action of $0.14 and a cost per quote inquiry of just $16.
Lead Generation
38
leads per month
Campaigns averaged 38 leads per month during the 12 months ads were live.
Return on Investment
$600
average monthly ad spend
With an average monthly ad spend of $600, the typical order of $100+ per set of patches (with many orders including multiple sets) produced a strong, scalable return.
Key Takeaways & Lessons Learned
Authenticity Matters
Understanding and respecting the culture of motorcycle clubs was critical to building trust and creating effective messaging.
Right Channel, Right Audience
Facebook proved to be the most cost-effective and impactful platform to reach this niche demographic.
Simplicity for Staff
By focusing efforts on a streamlined website and a single, manageable social media channel, we ensured that staff could handle day-to-day operations without being overwhelmed.
Strong ROI Is Possible Even on Modest Budgets
Careful targeting and authentic messaging produced significant results without requiring a large advertising spend.
conclusion
Through strategic website development, social media management, and targeted advertising, we helped One Stop Color Shop successfully transition from relying on word-of-mouth referrals to establishing a thriving digital presence. By respecting biker culture, targeting the right audience, and focusing on simple, high-impact tactics, we delivered measurable results and created a scalable foundation for future growth.