The Marketing Funnel
HOW WE TURN AWARENESS INTO ADVOCACY
Every strong marketing strategy follows a path—and that path is the marketing funnel. At The Barbauld Agency, we guide your audience from first contact to loyal advocacy, ensuring every stage of the funnel is supported by innovative, data-driven campaigns.
Awareness
Google Display, Social Media,
Outdoor, TV, Newspaper
Consideration
PPC, Retargeting, Blogs, SEO
Conversion
Purchase, Contact Form, Store Visit
Lifetime Customer
Repeat Purchases
brand Advocate
Google Reviews, Refers Friends
& Family
Awareness
At the top of the funnel, the goal is simple: get noticed. We utilize tools such as Google Display, social media, outdoor advertising, TV, and newspapers to place your brand in front of the target audience. By building brand awareness, we create the first spark of interest that leads prospects into your funnel.
Consideration
Once people know who you are, it’s time to nurture that interest. Through PPC campaigns, retargeting ads, blogs, and SEO, we keep your brand top-of-mind while answering questions and providing value. This stage builds trust and positions your business as the go-to solution when prospects are ready to make a purchase.
Conversion
At the top of the funnel, the goal is simple: get noticed. We utilize tools such as Google Display, social media, outdoor advertising, TV, and newspapers to place your brand in front of the target audience.
By building brand awareness, we create the first spark of interest that leads prospects into your funnel.
Lifetime Customer
Marketing doesn’t stop after the first purchase. We focus on retention by encouraging repeat purchases and maintaining strong relationships with your customers. This stage maximizes customer lifetime value and ensures that one-time buyers become long-term supporters.
Brand Advocate
The most potent form of marketing comes from your satisfied customers. At this stage, we help you turn happy clients into brand advocates who share Google reviews and refer friends and family. Advocacy not only drives new business but also strengthens your reputation in the marketplace.
Why Your Marketing Funnel Matters
By aligning your campaigns with the funnel, you’re not just chasing clicks—you’re building a customer journey that generates awareness, nurtures leads, drives conversions, and sustains growth. The marketing funnel is more than a graphic; it’s a proven framework that helps businesses thrive.
Ready to strengthen your marketing funnel? Contact us today to discover how we can develop a funnel-driven strategy tailored to your business.