The Marketing Funnel

HOW WE TURN AWARENESS INTO ADVOCACY

Every strong marketing strategy follows a path—and that path is the marketing funnel. At The Barbauld Agency, we guide your audience from first contact to loyal advocacy, ensuring every stage of the funnel is supported by innovative, data-driven campaigns.

Awareness

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Google Display, Social Media,
Outdoor, TV, Newspaper

Consideration

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PPC, Retargeting, Blogs, SEO

Conversion

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Purchase, Contact Form, Store Visit

Lifetime Customer

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Repeat Purchases

brand Advocate

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Google Reviews, Refers Friends
& Family

Awareness

At the top of the funnel, the goal is simple: get noticed. We utilize tools such as Google Display, social media, outdoor advertising, TV, and newspapers to place your brand in front of the target audience. By building brand awareness, we create the first spark of interest that leads prospects into your funnel.

Consideration

Once people know who you are, it’s time to nurture that interest. Through PPC campaigns, retargeting ads, blogs, and SEO, we keep your brand top-of-mind while answering questions and providing value. This stage builds trust and positions your business as the go-to solution when prospects are ready to make a purchase.

Conversion

At the top of the funnel, the goal is simple: get noticed. We utilize tools such as Google Display, social media, outdoor advertising, TV, and newspapers to place your brand in front of the target audience.
By building brand awareness, we create the first spark of interest that leads prospects into your funnel.

Lifetime Customer

Marketing doesn’t stop after the first purchase. We focus on retention by encouraging repeat purchases and maintaining strong relationships with your customers. This stage maximizes customer lifetime value and ensures that one-time buyers become long-term supporters.

Brand Advocate

The most potent form of marketing comes from your satisfied customers. At this stage, we help you turn happy clients into brand advocates who share Google reviews and refer friends and family. Advocacy not only drives new business but also strengthens your reputation in the marketplace.

Why Your Marketing Funnel Matters

By aligning your campaigns with the funnel, you’re not just chasing clicks—you’re building a customer journey that generates awareness, nurtures leads, drives conversions, and sustains growth. The marketing funnel is more than a graphic; it’s a proven framework that helps businesses thrive.

Ready to strengthen your marketing funnel? Contact us today to discover how we can develop a funnel-driven strategy tailored to your business.

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