Healthi Paws Mega Sale:
Driving Record Sales and Lasting Growth
overview
Healthi Paws, a pet supply retailer and grooming facility in Northwest Indiana, offers a variety of nutritional pet food and treats, specializing in organic and holistic products. The mission of Healthi Paws is to consistently deliver affordable, high-quality pet food and products that promote overall pet health and wellness.
In August 2014, Healthi Paws hosted a Mega Sale event offering 20% off customers’ total purchase of food and treats. Promotion for the sale was handled solely by the client and relied heavily on radio advertising. The sale was unsuccessful, and the client concluded that this was primarily due to the high cost of radio promotion. Healthi Paws needed a way to both boost brand awareness and increase long-term sales.
The Barbauld Agency began managing Healthi Paws’ social media in mid-2014. By the start of 2015, we had established a loyal community of followers. Healthi Paws aimed to launch a second Mega Sale event in May 2015 to increase long-term sales and enhance brand awareness in Valparaiso and its surrounding communities.
The campaign was designed to create a sense of urgency, engage loyal customers, and attract new shoppers across multiple channels within a short timeframe.
objectives/ GOALS
- Boost in-store sales over a concentrated two-day sales event.
- Increase brand awareness and social media engagement.
- Lift the ongoing average daily sales post-event
services
We developed and executed an integrated marketing campaign a week leading up to and during the Mega Sale, which included:
- Social Media Promotion – Facebook posts with new product arrivals, caption-this-photo contests, other offers, fan engagement, and targeted reach-building.
- Print Advertising – Local newspaper ads to reinforce visibility among local shoppers, which were replicated online.
- Event Branding & Messaging – Campaign creative to align tone, urgency, and store values across all channels
results
In-Store Sales Performance
67%
increase
May sales increased by 67%.
By noon on Day 1, hourly sales matched Healthi Paws’ typical full-day average.
Brand Awareness & Social Growth
6%
increase
Gained 90 new Facebook fans, a 6% increase in under 10 days
Significant local brand exposure through combined digital and newspaper visibility
Post-Campaign Impact
50%
increase
Following the sale, average daily sales increased by 50%, indicating sustained momentum and a long-term benefit from the campaign.
testimonial
The campaign that The Barbauld Agency created for our 2015 Mega Sale event yielded impressive results for Healthi Paws. We were pleased with their execution and the recognition they received from the Davey Awards for Marketing Effectiveness. We have continued to have great success with their social media management.
-Leon Bland, Healthi Paws
Key Takeaways
Significant impact doesn’t require a long timeline –
A short, well-executed campaign drove both immediate revenue and lasting sales growth.
Multichannel marketing works best –
The mix of digital and print maximized reach and visibility, ensuring the Mega Sale wasn’t missed.
Event marketing can fuel long-term growth –
With a strong creative hook and well-timed promotion, Healthi Paws converted a two-day sale into a lasting business win.