Year2009

Full-service marketing Agency

On January 1st, Chris Barbauld opened the doors to The Barbauld Agency (TBA). After spending a few years working in marketing departments of other companies, he both naively and correctly thought he could do it better. When he was in school, he was convinced by Professor Hugh Dalback to get a marketing degree because, as his wise professor said, “No business works without good marketing.”

Year2010

Full-service marketing Agency

In April, TBA landed its first major client, Heinold & Feller, which allowed Chris the luxury of being able to keep the lights on and eat. Like a magician with a sleight of hand trick, Chris picked up two postcards on Joe Feller’s desk and told his client which postcard he bet worked well and which didn’t. Impressed by his accurate evaluation, Chris and Joe began a long-term business relationship that put TBA on the map and increased Heinold & Feller’s sales dramatically.

Year2011

Full-service marketing Agency

TBA continued to grow, adding several new clients to its portfolio and launching its first Facebook ad for clients. These new clients included a non-profit organization, professional services, a restoration company, a jewelry store, an apartment complex, and website development clients. Chris continued learning how to customize marketing strategies to each specific client while learning to run a profitable business.

Year2013

Website Design

TBA wins its first marketing award from the Hermes Creative Awards! The award was for a self-promotion campaign called “The Brand-Aid.” In a direct mail piece shaped like a band-aid, it asked business, “Do You Need a Brand-Aid?”

MarCom also awarded TBA an award for managing Heinold & Feller’s automotive and lawn and garden divisions Facebook page. TBA also won a second MarCom award for a logo redesign for Baptist Children’s Home.

In the outdoor space, Graphic Design USDA awarded TBA an American Graphic Design Award for Heinold & Feller’s Curing Baldness Billboard.

Year2014

Full-service marketing Agency

TBA moves into a real office! Trailer Transit joins TBA’s roster of clients. Trailer Transit is the premier towaway – power only transportation provider in North America, covering 48 states and Canada. They came to TBA for social media marketing only, and over the years, TBA has become their agency of record.

TBA won both a Communicator Award and was a Gold Winner for an AVA Digital Award for Heinold & Feller Tire & Lawn Equipment Huh-Huh Husqvarna Snow Blower Radio Award.

Three additional awards were won: Herme Gold Award for Marketing Effectiveness for Heinold & Feller’s Newspaper Insert, SIA Award for Heinold & Feller’s Curing Baldness Billboard, and a Summit International Silver Marketing Effectiveness Award for Taking Strides in a Positive Direction Print Advertising campaign for Fitness Edge.

TBA received an Honorable Mention from Hermes for Heinold & Feller’s Direct Mail Marketing Effectiveness and another one from AVA Digital Award for Baptist Children’s Home Commercial Videography.

Year2015

Full-service marketing Agency

Sarah started as an intern and was hired as a full-time employee immediately after graduation. Today, she is TBA’s Creative Director.

TBA wins three awards this year: Davey Award for Healthi Paws Mega Sale Marketing Effectiveness Award, MarCom Gold Award for J & J’s Pizza Shack Facebook Page Social Media, and a second MarCom Gold Award for Heinold & Feller Business Card Redesign.

Year2017

Full-service marketing Agency

dotCOMM awarded TBA a Platinum Award for a Pro Bono Website, a Gold Award for the agency’s own website, and a Gold Award for an App Landing Page Website.

Year2018

Full-service marketing Agency

TBA wins a dotCOMM Platinum Award for Schneider Builders’ Business to Consumer Website, a dotCOMM Gold Award for Von Tobel Website Redesign, a dotCOMM Gold Award for HKFit Small Business Website, and a Summit International Marketing Effectiveness Award for Integrated Campaign for Tour of Terror

Year2019

Full-service marketing Agency

TBA wins two Silver Awards for Marketing Effectiveness from Summit International Awards. One was in the category of Online Advertising and Marketing for Trailer Transit’s hiring owner operators campaign. The second award was for VisionPoint in the category of Healthcare/Medical Industry.

Year2020

Full-service marketing Agency

Breanna joins TBA and today is the Marketing Manager. TBA wins an American Advertising Awards Silver Addy for Porterfield Family Chiropractic Quote Wall. AVA Digital Awards scores Trailer Transit’s radio ad a Gold Award.

Summit International Awards presented TBA with a Platinum Award for Marketing Effectiveness for an integrated consumer campaign for Von Tobel focusing on kitchen remodeling.

Year2022

Retainer

Chris earns his Certificate in Leading Organizations and Change from MIT Sloan School of Management

Year2023

Benefits of Display Advertising Increased Brand Visibility

For redesigning Attention to Details’ website, TBA wins a W3 Silver Award. Ursula joins the team as the team’s Researcher and Data Analyst.

Year2024

Website Design

For an integrated marketing campaign, TBA wins a Summit International Marketing award for the team’s work for Lakeshore Bone & Joint Urgent Care.

Year2025

The Barbauld Agency has been recognized with a Bronze Summit Creative Award for our marketing & advertising refresh of Advance Financial Federal Credit Union (AFFCU). The winning project, titled “Bold Changes for Lasting Impact,” was honored for its strategic thinking and creativity.

The agency was also a finalist in the Paid & Amplification category in the 17th Annual Shorty Awards for its Trailer Transit paid campaigns for driver recruitment.