tv advertisingCompany
Targeted TV Spots That Build Brands—Without Breaking the Bank
What is Traditional TV Advertising?
Traditional TV advertising refers to placing commercial spots on broadcast (network) or cable television to reach local or regional audiences. Despite the rise of digital streaming, traditional TV still offers unmatched reach and credibility—especially when building brand recognition in specific markets.
Reach Your Local Audience with Precision
When people think of TV advertising, they imagine million-dollar Super Bowl ads. But in reality, local cable advertising is far more accessible—and far more targeted. With cable, you can buy ad slots on specific networks, times, and geographies, allowing you to zero in on your ideal customer base without overspending.
Boost Brand Awareness and Trust
TV is a trusted medium. People still view TV advertising as credible and legitimate, especially when your brand appears during local newscasts or popular cable programs. It’s a powerful way to build brand familiarity and reinforce your reputation in the market.
A Smart Investment in Brand Growth
Compared to other media, cable TV ads can be surprisingly affordable, especially for small-to-midsize businesses. With our expertise, you’ll only invest in slots that deliver value, helping you raise awareness, drive local traffic, and complement your digital campaigns with a strong offline presence.
Don’t Dismiss TV—It’s Still a Powerhouse
TV isn’t just for big brands. When done strategically, traditional TV advertising offers a cost-effective way to stay visible and memorable in your local community. Whether you want to grow awareness, promote a new service, or drive traffic to your location, it’s a medium worth a second look.
Common Myths About TV Advertising
Myth:
TV ads are too expensive for local businesses.
reality:
Cable TV offers highly affordable options, often costing less than digital display or radio ads—especially when targeting specific zones.
Myth:
TV advertising can’t be targeted.
reality:
With cable TV buys, you can choose the networks, ZIP codes, and time slots your audience watches most, ensuring your message reaches the right people.
Myth:
TV is outdated.
reality:
TV still holds influence across all age demographics and is one of the few mediums people consume passively and repeatedly in shared environments.
Benefits of traditional
TV Advertising
Widespread Local Reach – Reach thousands of potential customers in your area through popular programming.
High Credibility & Brand Lift – Being on TV gives your brand legitimacy and builds trust.
Visual Storytelling Power – Showcase your brand, services, or promotions with compelling visuals and sound.
Works with Digital – TV ads complement digital efforts by reinforcing brand recognition across channels.
Affordable for Smart Buyers – Local and cable spots offer flexible pricing based on geography, time slot, and frequency.
Case Study: Building Brand Trust with Disney and Hulu
Problem
Lakeshore Bone & Joint Institute (LBJI) lacked brand recognition in Lake County, Indiana, especially among new patients unfamiliar with the group’s highly qualified physicians. Despite offering top-tier orthopedic care, the institute struggled to establish the same level of trust and visibility in this neighboring market.
Solution
To build brand awareness and credibility, The Barbauld Agency partnered with Disney to produce a high-quality video campaign that ran across Hulu and ABC. Leveraging our strong relationship with our Disney media rep, we secured premium production support at a discounted rate.
Our team led the strategic vision—developing the storyboard, writing the script, and aligning creative direction with LBJI’s brand voice. With our team overseeing logistics, Disney’s creative crew handled on-site filming, capturing powerful footage of the physicians in action. The end result was a compelling video that not only raised awareness but also helped build trust by putting real doctors front and center—where patients could see their professionalism and expertise firsthand.
Why Choose The Barbauld Agency
for TV Advertising
TV ad buying is both an art and a science—and we’re fluent in both. At The Barbauld Agency, we:
- Demystify TV ad buying so you can make informed decisions
- Develop a data-driven strategy before investing in any creative costs
- Help you choose between broadcast vs. cable based on your goals and budget
- Script, produce, and place your ads so you don’t have to juggle multiple vendors
- Coordinate media buys strategically to maximize reach without overspending
- Integrate your TV ads into a multi-channel strategy for greater impact
We make TV advertising approachable, effective, and worth every dollar. Let’s put your brand in front of the audiences who matter most.
Frequently askedQuestions
Isn’t TV just for big brands with huge budgets?
Not at all. Local and cable TV ad slots can be bought affordably and strategically. We regularly create campaigns for regional businesses that outperform their digital-only efforts.
How do I know if my audience is watching TV?
We use viewership data and demographic insights to recommend the right channels and time slots based on your customer profile.
Can I track results from TV ads?
Yes—while not as granular as digital, we use tracking tools like dedicated URLs, QR codes, and call tracking to measure impact. And with certain dollar amounts, we can even get foot traffic attribution to see how many people saw your ad then visited your location.
Ready to See Your Brand on TV—Without the Super Bowl Price Tag?
TV advertising is still one of the most effective ways to raise awareness and establish your brand’s credibility. Let The Barbauld Agency help you craft a campaign that gets noticed, remembered, and trusted.