Social MediaMarketing
Your Industry, Your Audience, Our Social Media Expertise
How to Create the BestSocial Media Strategy
Social media marketing is challenging whether you are a small or large business.
From deciding what platforms to be on to learning how to use targeting, your team can spend endless hours and fail to see the expected results.
At The Barbauld Agency, we take on these challenges for you so you can concentrate on your business. With years of social media marketing experience, we know the platforms, how to allocate your budget, the best ways to target your audience, and how to use analytics to optimize campaigns.
We work hard at your social media marketing, so you don’t have to.
See our social media marketing services below or contact us to discuss how a partnership with us can support your business goals.
Our Approach
Social Media Strategy Development
We collaborate with you to develop a custom social media strategy tailored to your business objectives. Your plan will align with your brand voice and target market so you can get better engagement, stronger brand awareness, and high conversions from your social efforts.
Content Creation
The social media arena is crowded. But with our team’s engaging, high-quality content, such as eye-catching graphics, videos, and written copy, you’ll capture attention and connect with your audience. Professionally crafted content will improve brand perception and increase shares, likes, and follower growth.
Paid Social Media Advertising
Did you know that paid social ads help you reach a broader audience, generate leads, and increase sales—all while maximizing your return on investment (ROI)? The Barbauld Team knows how to develop and execute highly targeted ad campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn to drive measurable results.
Social Media Analytics and Reporting
Your investment deserves regular performance analysis. Our analytics give you valuable insights into what’s working and where improvements can be made. This data allows you to make informed decisions, so we continually optimize your social strategy for better results.
Social Media Audits
Our quarterly benchmark audits identify gaps and trends in your specific industry. We provide actionable recommendations to help you optimize your presence and drive better engagement.
Platform-Specific Campaigns
We design customized campaigns tailored to individual platforms, from Instagram Stories to LinkedIn Ads. Each campaign leverages the strengths of the platform, ensuring your brand connects with users in a meaningful way and achieves maximum impact.
Social Media and Your Brand
Aligning your brand with social media marketing is crucial for building a consistent and recognizable presence across all platforms.
Your social media profiles are often the first go-to for potential customers, and maintaining brand consistency helps establish trust, familiarity, and credibility. From your logo and color scheme to your tone of voice and messaging, every element should reflect your brand’s identity to create a seamless experience for your audience.
To effectively align your brand with your social media marketing, we start by developing clear brand guidelines. These guidelines include visual elements, such as your logo, fonts, color palette, and your brand’s tone and voice. We ensure these guidelines are applied across all your social platforms, whether Facebook, Instagram, LinkedIn, or X.
Consistent branding enhances recognition and reinforces your brand values and personality, creating stronger connections with your target audience. By aligning your social media strategy with your overall brand identity, you’ll improve brand loyalty, increase engagement, and drive better results from your marketing efforts. Social media becomes a powerful tool for growing your business when your brand is unified across all touchpoints.
Frequently askedQuestions
Which social media platforms should my business be on?
The right platforms depend on your target audience and business goals. We analyze your industry, audience behavior, and competition to recommend the best platforms, such as Facebook, Instagram, LinkedIn, X, or TikTok, where your business can thrive.
How do I know if my social media efforts are working?
Key performance indicators (KPIs) like engagement rate, follower growth, click-through rate, and conversions give insight into the effectiveness of your social media strategy. We provide detailed analytics reports to track progress and optimize your campaigns for better results.
How often should I post on social media?
The ideal posting frequency depends on the platform and your audience. For example, Instagram and Facebook benefit from 3-5 weekly posts, while X might require more frequent updates. We create a custom posting schedule based on what works best for your brand.
What is the importance of engagement on social media?
Engagement (likes, comments, shares) is a key metric that shows how your audience interacts with your content. High engagement increases visibility through algorithms, builds relationships with your audience, and enhances brand loyalty.
How do paid social media ads work?
Paid social ads allow you to target specific audiences with tailored content, driving traffic, leads, and sales. We design and manage targeted campaigns on platforms like Facebook, Instagram, and LinkedIn, optimizing them for maximum ROI based on real-time data.
What social media analytics should I focus on?
Important metrics include engagement rate, reach, impressions, follower growth, website traffic, and conversion rates. These help you understand audience behavior, content effectiveness, and the return on investment from your social media efforts.
What type of content performs best on social media?
Content that resonates with your audience and aligns with the platform performs best. It may include engaging visuals, videos, informative posts, and user-generated content. We develop various content to suit each platform’s strengths and appeal to your target audience. We test content effectiveness as it varies from business to business.
How long does it take to see results from social media marketing?
Social media marketing is a long-term strategy, and results vary based on your goals. You can expect to see engagement improvements within the first few months, but consistent posting, engagement, and optimization are vital to achieving sustained growth and conversions. You can’t plan to go viral on a Tuesday.
Can I do social media marketing on a limited budget?
Yes! Even with a limited budget, we can create an effective social media strategy. We prioritize high-impact platforms and optimize organic growth while allocating smaller budgets for targeted paid advertising to boost visibility. Limited budgets typically don’t see the same impact as larger budgets.
How do I create a cohesive brand presence on social media?
Consistency in design, tone of voice, and messaging across platforms is essential. We create and maintain brand guidelines for your social profiles, ensuring your visual elements and messaging are aligned with your overall brand identity.
What role do hashtags play in social media marketing?
Hashtags help increase the visibility of your posts by reaching broader or more targeted audiences. We conduct hashtag research to identify relevant tags for your industry and audience, helping improve engagement and discoverability.
Do I need to be on every platform?
No! If you can’t maintain it and your target audience isn’t there, then it’s not worth it.