The holidays are upon us, and what better gift can we give than helpful marketing tips? These tips can help any business prepare a marketing strategy for the next year and beyond. It’s a gift that really keeps on giving!
Tip #1: Stop Marketing, Start Engaging
Don’t talk at your customers, talk with them. The days of trying to gain attention by shouting in ads is long gone. Today, customers want to be engaged. They want to know what you have to offer them, but they also want to know that you are there to listen to their opinions, questions and concerns. They want to be engaged with.
Tip #2: Stop Trying to Reach Everyone
Start by determining your target market for your campaign. What interests one consumer probably does not interest all consumers. Knowing your target market will help you decide your message, where to place ads (Snapchat vs. newspaper), and help you determine what products and services you should be promoting. The Barbauld Agency can help you discover the characteristics of your target market so that you can start spending your ad dollars on the right consumers.
Tip #3: Know Your Competitive Advantages
What is unique about your business? Should you be focusing on one niche? You can’t reach your full potential without knowing how your business stands out from the rest. If you’re already aware of your competitive advantages be sure to capitalize on them.
Tip #4: Create More Than One Type of Marketing Plan
Your goals can’t be reached and evaluated without a plan, but why stop at just one? You need an overall marketing plan, but have you given thought to having a print ad marketing plan, a digital marketing plan and a social media marketing plan? A well-developed marketing plan will yield greater results.
Marketing doesn’t have to be a guessing game. With the right approach you can start spending your marketing budget more effectively, drive better results and make your passion known to those who are really listening. For more information on how The Barbauld Agency can help your business reach its full potential contact us at 219-649-1227.