"Hi I'm a Mac. Hi I'm a PC."
A Memorable Example of Competitive Advantage
Remember the “Hello, I’m a Mac, and I’m a PC” ad series from a few years ago? The ads showed Justin Long as the hip Mac user and John Hodgman as the stuffy PC user. The ads implied the question “Would you rather be the laid-back young dude or the portly old dweeb”? The campaign highlighted Apple’s competitive advantage that people who buy Macs have fundamentally different personalities than those who prefer PCs.
Researchers at St. John’s University conducted a research project and found that Mac users identified much more closely with their computers than PC users did with theirs. “Some way or another Apple was able to create style, pizzazz, and image that connects at a deep level with consumers,” Jeffrey Nevid of St. John’s University says. “(Apple) has been able to reach a segment of the market that looks at a Mac and thinks: that’s me. That’s something we don’t find with PC users. PC users might like their computers, but they don’t look at them and say: ‘That’s me.’ “
What Are Your Competitive Advantages?
Do you have an unidentified niche?
Should you be focusing on a specialty?
Are you price competitive or have unique product components?
Is your customer service exceptional, does your inventory stand out, or do you have a team of experts?
Our research is an ongoing effort. Our team at The Barbauld Agency works diligently to keep our clients ahead of the competition. We are constantly keeping track of changes and trends in a wide variety of markets, keeping tabs on the competition, and searching for the latest tools that could positively impact our client’s business.
Are you ready to make the commitment to stand out? If so, let us identify your advantage so that your organization will challenge the status quo and raise the bar. Contact us today to start the conversation.