Pay Per Click Advertising
Ongoing Management & Strategy Services
Pay Per Click (PPC) refers to the ads that get your website to appear near the top of search results. In a way, PPC is a strategy for “buying” visits to your site. You only pay for PPC ads when someone clicks on them.
Understanding PPC Ads
We start by doing a lot of research to narrow down what potential customers type into Google when searching for your product or services. These are your “keywords” and “keyword phrases”.
Pay Per Click ads are auction based. Every keyword has a dollar amount, and the cost per click varies greatly between industries. For example, keywords for payroll services are exponentially higher than keywords for custom motorcycle patches.
We try to find the list of keywords at the right price with the right search volume that will send traffic to your website.
Ongoing PPC Management
PPC campaigns change daily and must be consistently managed. That’s why it takes an expert to effectively manage a PPC strategy. We’ve invested in ongoing, world class training to make sure we stay on top of changes and trends in the PPC space.
Our PPC ad management covers:
- Keyword performance monitoring
- Cost per click adjustments
- Google-assigned quality score management
- Ad text updates and adjustments
If this sounds like a lot of work, it is! Partnering with an expert in creating effective PPC campaigns can drive real results to your website.