Creating Your “Voice”
How We Approach Branding And Positioning
Let’s say we’re planning our first in-person meeting. We decide to meet for coffee, and I suggest Dunkin’ Donuts. You might think, “Huh, not what I would have proposed.” Then I suggest Starbucks instead. You think, “That sounds better.”
Dunkin’ Donuts is a place you rush by on your way somewhere. Starbucks is a place you feel comfortable having a meeting and lingering a bit. They both serve a variety of beverages and treats, so what makes the difference in perception? Branding and positioning!
Our "Voice" Exercise
We do a unique exercise with every client to develop their “voice”. It’s quick, painless, and usually a lot of fun. We will tell you more in person – just ask us about our voice exercise.
Your “voice” is the words, tone, colors, and imagery that you want to use when you communicate with the public.
For example, will your marketing messages be humorous, informative, authoritative, professional, or caring? How do you want your business to be perceived by the public? Determining your “voice” will answer these questions.
Building Your Marketing Around Your "Voice"
Part of creating your “voice” includes branding and positioning. Our branding and positioning efforts will touch every part of your business. We are passionate about creating a unique brand for each of our clients and then executing a cohesive look and message throughout everything we create.
The importance of branding and positioning cannot be overstated. Read about the success Heinold & Feller has experienced from our branding efforts here.
