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Blogs are everywhere these days, and it’s no mystery why they’re so popular. Blog posts are fun to read and can give niche information in an approachable, conversational way. But did you know blogging can also boost your business?
Here are the 7 ways blogging can help your business:
1. Establish your voice, brand, and personality
A blog is a great way to show and tell what you do and how you do it. You can use your blog to help create consistent branding and connect people to your business’s style, speaking directly to your customers. There are likely many businesses that do what you do. Your blog is your opportunity to separate yourself from your competition and tell why you do it better.
2. Show You Know Your Stuff
An informative, well-written blog post allows you to establish yourself as an industry expert and show off your knowledge and experience. Potential customers who read your blog posts will be more educated on who you are and what you offer. Additionally, an archive of posts can be handy when future questions pop up.
3. Turn Your Website Into A Destination
When readers come to your site to read a blog post or get an answer to their question, it boosts your credibility and your visibility at the same time. More people visiting your site equals more opportunity to convert traffic to inquiries, helping you secure new customers by increasing demand and interest.
4. Nurture & Engage Current Customers
Blogging is a great way to respond to your customers’ needs and wants, and, in some cases, address common pain points that every business faces. Your blog can help ensure that future engagement with customers will reflect an established relationship built on trust.
5. Boost Your Social Media Presence
Like good pizza, blog posts are shareable. Creating original content that’s shareable across your social media platforms gives your customers another way to notice and connect with you. Plus, when they read something they like that’s relevant to them, they’re likely to pass it on.
6. Rank Higher In Web Searches
Blogging is a great way to improve your search engine rankings. SEO, or “search engine optimization” for the uninitiated, is a must these days for businesses that want to be easily “findable.” Every time you add a blog post to your website, you’re adding an indexed page that helps search engines find your site and helps you rank higher in search results as a provider of relevant industry information.
7. Reap The Benefits Of “Old” Posts
One of the best benefits of blogging is posts don’t expire. The initial effort you make in crafting a great blog post can continue to drive leads well into the future; simply updating your information from time to time ensures that it stays relevant even if the post itself is older. And, the more posts you write, the more potential for increasing their value; this means you can get lasting value from your blog content, no matter its age.
The only downside to blogging is not doing it! If you’re interested in learning more about how blogging can benefit your business, or you’re unsure how to get started, give us a call. We’d love to talk with you about helping you create a blog that reflects the voice of your business.