Our emphasis on strategy sets us apart from the competition.We don’t just throw sales ads together or create random content for social media. Our passion lies in developing a strategy for each client which is the foundation of their marketing plan.
Read below for the important components of working with us to build your strategy.
Our ApproachA well developed marketing strategy will be the guide that helps us reach your vision for your business or organization. Your customized strategy will yield better results and will reveal the areas that are most successful for your business. We consider your competitive advantage(s), identify your target market, evaluate what your competitors are doing, create your “voice”, and more.
AccountabilityOur emphasis on strategy extends to holding ourselves accountable by analyzing the results. Taking the time to analyze results allows us to tweak our marketing tactics and continually focus on spending your marketing budget in the most efficient manner possible. Experience the positive impact a well executed marketing strategy can have on your business - contact us today to start the conversation!
Key Components of Strategy
Creating Your Voice
At The Barbauld Agency, developing your "voice" means working with you to determine how you want to communicate with the public. After doing the market research and identifying your target markets we will work with you to develop your "voice”. The tone of your unique "voice" will be used throughout the text and images we create for your company.
Not all forms of media placement are appropriate for all marketing plans. Based on our market research and past performance of your advertising, we will develop a media plan to fit your budget. Should you stick with what you've been doing, or is it time to add new elements like social media, outdoor advertising, or direct mail. We will answer those questions as we develop your marketing strategy.
Any strategy is pointless if you don't take the time to review it's performance. We are passionate about analyzing the results. This honest assessment will allow us to tweak our marketing tactics and continually focus on spending your marketing budget in the most efficient manner possible.
We embrace learning from experience. We also understand how critical it is to be flexible, and we take the risk to make changes when needed.
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