Lake and Porter County, Indiana are close geographically, but they are worlds apart when it comes to marketing and advertising in these two counties. Has your business struggled with getting consistent results when trying to reach these two markets? Or have you been exclusively marketing in one, and neglecting the potential of the reaching new customers in the other county because you weren’t sure where to begin? As lifelong residents of the region, or team not only understands the nuances of the area, we have the marketing expertise to help your business.
The larger towns in Porter County include Valparaiso, Chesterton, Portage, Kouts and Hebron. Each town has a strong identity and residents remain loyal to their location and tend to stay in their area when shopping or looking for products or services.
Lake County includes Crown Point, Munster, Merrillville, St. John, Dyer and towns. Residents in each area easily travel to neighboring cities to shop or look for services – all the while staying in their own bubble of Lake County. People in Lake County are likely to drive from Highland to Griffith for services without a care that they are in a different town. In contrast, a Valparaiso resident needs to make a conscience decision to drive to Portage or Hebron to shop.
When marketing a Porter County business, you primarily need to focus on targeting the residents within 5- 10 miles of your location. However, if you are a service business that goes to your customer, then you can extend your reach outside your town and even to parts of Lake County.
Lake County businesses have the ability to extend their reach beyond their immediate community since residents of that area are more willing to travel and look outside their community for services and products.
Bottom line, even in a relatively small area such as Northwest Indiana, there are definite differences that need to be considered when developing a marketing plan. Each county lives in their own type of bubble. The challenge is learning how to advertise in each of those bubbles. Contact The Barbauld Agency today to set up a free consultation and let’s discuss how we can help you market your business in Northwest Indiana.