Given the client’s budget constraints, we used social media to maximize the impact of this campaign. Using custom images that promoted their brand, we applied our expertise to design a campaign specifically targeted to attract women who would be interested in wedding cakes. The Facebook campaign ran in three installments, each lasting three weeks. The campaign reached over 10,000 people, had several hundred Facebook reactions, and 60 shares. Wedding cake orders in the first quarter increased 200%, compared to the previous year.