Explaining the Difference in Mobile Website Designs
Mobile friendly is the bare minimum mobile design for a website. The result is a slimmed down version of your site's desktop design. While functional, a mobile friendly site can be hard for users to navigate because of minimized text, drop down menus, etc.
Mobile optimized sites are designed for smaller screens. The desktop version of your site reformats itself, often displaying the site in a single column format with easy to use buttons, larger text and images sized for mobile download.
Responsive websites do just that - "respond" to the size of the device being used. This flexibility lend itself to increased usability despite how users access the site. It also means your site will have a consistent look across platforms.
Which mobile design is right for your website?We all know that mobile usage has skyrocketed, and will continue to do so. If your website is not designed to be easily navigated on a mobile device, you are losing business. It's that simple. Understanding what kind of mobile design your site needs can be confusing. We are here to help!
The first step is to consider the purpose of your site for users. Does your site simply list products or services? Does it handle transactions, etc.? Try using your current site as if you were a customer on a mobile device. What would you change to increase the ease of use?
We can help you determine which mobile design makes sense for your site, your business and your budget. Don’t miss out on new business because your existing site doesn’t perform well on a mobile device. Contact us today to learn about your options and pricing.
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
MicKinsey & Company, 2014
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