Small
But
Mighty
Marketing Effectiveness On A Budget
The Solution
Leveraging their organic, highly engaged social audience for a grassroots campaign.
Project Profile
Healthi Paws is a locally owned pet food store and grooming facility in Valparaiso, IN. Healthi Paws offers a variety of nutritional pet food and treats, specializing in organic and holistic products. Healthi Paws’ mission is to consistently deliver affordable, high-quality pet food and products that promote overall pet health and wellness.
The Challenge
The Solution
The Barbauld Agency began managing Healthi Paws’ social media mid-2014. By the start of 2015, we had established a loyal community of followers. In May 2015 Healthi Paws hosted a second Mega Sale event with the objective of increasing long-term sales and boosting brand awareness in Valparaiso and the surrounding communities.
Healthi Paws wanted to bring in customers who were new to the store and make them aware of the healthy products they carry for a variety of pets.
Advertising for this sale relied heavily on social media. Aware of the audience we’d already captured on Facebook, we also targeted new fans. The campaign kicked off the week before the sale. The social media aspect included pictures of product arrivals, sale images, caption-this-photo contests, promoted posts, and offers. Healthi Paws also advertised in the local paper both in print and online.
The Result
Brand awareness saw a significant boost through social media reach and newspaper exposure. Healthi Paws gained 90 new Facebook fans, a 6% increase, in the eight days leading up to and including the sale. Most significantly, Healthi Paws’ average daily sales increased 50% following the campaign.
